Plum

Plum helps people in the UK save, invest, and manage money effortlessly with automated tools, smart savings rules, and easy-access accounts—all in one intuitive app.

About Plum

What sets Plum apart is its “Plum Brain” automation, which uses eight customisable rules to help users save up to eight times more, without even noticing.

From building a house deposit with a Lifetime ISA to investing from just £1 or consolidating pensions, Plum offers flexible options for every financial goal. Users can earn interest with Easy Access Savings Pockets, enjoy tax-free growth with ISAs, and track everything securely in-app.

Rated highly on the App Store and winner of the Best Personal Finance App at the British Bank Awards 2023, Plum makes managing money simple, safe, and surprisingly human.

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